Having Alexandra as our Marketing Manager has been invaluable to the growth and success of my Assisted Living Community. Her contributions go far beyond marketing, encompassing a profound understanding of the PEOPLE aspect that’s integral to our community's thriving environment. With her natural inclination for innovation, she has collaborated closely with us to infuse a culture of quality into our in house processes as well. Her impact on my life and the community has been truly significant.”
Challenge
In the realm of roofing, the domain of metal roofing stands as a distinct specialty, mastered by only a select few roofers. Within this niche, the landscape of competition is not saturated; however, the handful of existing companies are seasoned, big players who have entrenched their presence within the metal roofing market. This landscape presents us with a dual challenge – establishing a strong foothold amidst these established players while simultaneously embarking on a journey to serve the entirety of Michigan. Acknowledging the enormity of this endeavor, we also recognized the pivotal role the website and Search Engine Optimization (SEO) would play in shaping our trajectory.
Within this niche, the landscape of competition is not saturated; however, the handful of existing companies are seasoned, big players who have entrenched their presence within the metal roofing market for years.
Idea
Charting our course through this challenging terrain, our foremost objective is to craft a commanding brand presence that can not only hold its ground against the established giants of the industry but also stand out as a symbol of excellence. A strategic marketing blueprint has been meticulously devised to not only introduce our budding company to the market but to also evoke an immediate sense of trust among our audience, removing initial doubt about experience.
Result
Having navigated the design challenge with finesse, we’ve birthed a company identity that transcends time – a timeless emblem that mirrors the enduring nature of the product it represents. Our brand identity serves as a symbol of quality and reliability.
The roofing industry is inherently seasonal, marked by fluctuating demand. In this landscape, our strategy has yielded pleasing results. Over a span of six months, we’ve managed to amass an impressive 900+ local website views and equally striking, the financial success that accompanied our efforts, with a staggering $450,000 in sales for upcoming projects.
Services
Services we provided our client with on this project:
Brand Development
01
Creative Direction
02
Web Development
03
Marketing Strategy
04
Social Media Marketing
05What Clients Are saying
Julie W.
The Roosevelt House Assisted Living Community
CMG Real Estate partnered with A.Sous Designs to rebrand our company and design our website. It was important to us to work with a local company and Alexandra was wonderful to work with. She met with us on multiple occasions and helped us focus on the image that we wanted to portray. We have been involved in this process prior to this current rebranding, and her expertise in creativity, marketing and web design is second to none. Alexandra has reached out to us on several occasions since our initial launch of the new company to see if there was anything else we needed. Her ongoing support is valuable beyond measure. We would have no hesitation in recommending Alexandra Sous and A. Sous Designs.
Heidi Chasnis
CMG Real Estate & Management
Our new Logo and Identity System has actually freshened our whole outlook on our public image and business model, as well. The entire process with Alexandra infused spirit, along with new & fresh ideas to liven up our old school habits after 25 years in business!
Tim A.
Tri-City Blinds
Working directly with Alexandra has been a wonderful experience. Her ability to reflect my business goals through my new website and to deliver them with ease & quality means a lot to me as a business owner. She went above my expectations!
Dr. Fred K
Kapteyn Optometry
I was looking for a company that could hit deadlines and bring a fresh creativity factor to the table and A. Sous Designs did not disappoint! Not only are deadlines always met but they know what I need before I do and that makes my life so much easier. Client for life!
Drew R.
Give Back Prints/Deep Rooted Clothing
Imagination brought to life! Working with Alex is like having a true partner in my business. She is very enthusiastic and good at seeing your vision. Her interpretation of my ideas were better than I could imagine. Alex helped give my Online Collectibles business an identity that I am very proud of.
Phil H
Open Binders Collectable Cards